Yet markets do not respond to all of these data releases in the same way. Of the 12 measures shown above, nonfarm payrolls stands out as moving markets more than any of the other statistics. Reported by the US Bureau of Labor Statistics on the first Friday of each month, nonfarm payrolls counts the number of US workers employed, excluding general government jobs, private household jobs, employees of non-profit organisations and farm employees.
The greater emphasis that market participants seem to place on this statistic’s announcement should come as no surprise: employment data would appear to be a logical gauge of the health of the world’s largest economy.
Nonfarm payrolls hasn’t always been a highlight of the economic calendar, however. Sentiment towards different indicators has changed significantly through time. While nonfarm payrolls has been important over the past couple of decades, they affected markets less during the 1970s and 1980s, when measures of money supply dominated.
Similarly, only over the past 10 to 15 years does it seem that financial markets have really responded to Federal Open Market Committee rate decisions and associated commentary. These releases have gained greater traction amid a period of unconventional monetary policy, as the following chart shows.
This shift in opinion can be attributed to a change in the way that the Fed announces its policy. Prior to 1994, the Fed met irregularly and markets had to infer policy changes from the central bank's open market operations, which were largely centred on targeting money supply measures. From 1994, the focus moved to targeting funding rates, and the Fed started to meet regularly, with policy changes announced in their minutes.