Despite McLean’s far-reaching innovation, he would go on to fail spectacularly – not once, but twice - in his attempts to profit from industry shifts.
McLean’s first misadventure came in the wake of the 1967 closure of the Suez Canal. The disruption forced ships to instead travel around Africa, putting a premium on speed.
But by the time the canal reopened, oil prices had risen, making the new rapid vessels uneconomic. McLean’s line, Sea-Land, had overinvested, delivering its parent company a $150 million loss.
In response to these higher oil prices, carriers switched to slower, less fuel-intensive ships. Expecting the oil price to surge to $50 per barrel, McLean bought into this new trend, purchasing United States Lines in 1977. For that company, he developed a line of vast, plodding container ships that could circumnavigate the globe.
Once again, however, the oil market turned on McLean. The price of crude slumped, wiping out his $500 million investment in the new line of ships. Not long after, in 1986, McLean’s company was driven into insolvency, resulting in one of the largest bankruptcies in American history at the time.